Strategic Advertising Management, Richard (Professor Emeritus of Marketing and Consumer Research at the School of Management, Professor Emeritus of Marketing and Consumer Research at the School of Management, University of Bath) Rosenbaum-Elliott — купити книгу за 0 грн у Readeat
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With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.