7 Lessons in Marketing: Master Marketing Basics in 7 Steps

A SHORT COURSE IN MARKETING BASICS.

7 Lessons in Marketing is a quick course in the skills of successful marketing, giving you everything you need to know in just seven short chapters. From customers, marketing research and strategic marketing techniques such as the Boston Box and Michael Porter's Three Generic Strategies, to the marketing mix of product, price, place and promotion, you'll discover how to identify and meet customers' needs better than the competition.

•  Lesson 1: What is marketing?
•  Lesson 2: Marketing and the customer
•  Lesson 3: Marketing information and marketing research
•  Lesson 4: Strategic marketing
•  Lesson 5: The marketing mix - product and price
•  Lesson 6: The marketing mix - place
•  Lesson 7: The marketing mix - promotion

Explore the main themes and ideas in marketing, get a basic knowledge and understanding of the key concepts, and test your progress with practical and thought-provoking exercises. 7 Lessons in Marketing is your fastest route to success.