The Charisma Myth. How Anyone Can Master the Art and Science of Personal Magnetism

What if charisma could be taught?

Most people believe the myth that charisma is an inborn quality – you either have it, or you don’t. In reality, charisma is a skill. One that can be learned, developed and perfected.

Drawing on techniques originally developed for Harvard and MIT, The Charisma Myth offers a captivating blend of practical tools, new science and stories uncovering the nuances of charisma.

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This revised and updated edition is packed with new insights and the latest cutting-edge science, covering topics such as neurodivergence and how to be charismatic online.