The Farage Factor. Reform UK and the remaking of British politics

Nigel Farage is the great disruptor of British politics. Since co-founding UKIP in 1993, he has challenged the status quo in areas including the UK's membership of the European Union, mass immigration and net zero. He is the only person in the modern era to steer two different political parties to victory in successive national elections, topping the poll in the European elections in 2014 with UKIP and in 2019 with the Brexit Party. Now he is attempting to crown that achievement as the leader of Reform UK by sweeping to power at the next general election.

Farage is considered an outsider with a devil-may-care attitude; a populist equally at home on GB News and I'm A Celebrity… as he is discussing the European Convention on Human Rights. So why is this anti-establishment figure being spoken of as a future occupant of 10 Downing Street? Can he turn a political start-up into an election-winning machine that appeals to both the left and the right? And could he bring unity to Britain?

In this meticulously researched and highly entertaining book, Michael Ashcroft charts Farage's extraordinary life before examining Reform UK's advance, its internal struggles, its impact on British politics and its prospects for electoral success.

With unparalleled access to those who know him best, The Farage Factor: Reform UK and the remaking of British politics will help voters judge just how credible Farage's aim of forming the next government is.