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The Startup Way

Автор
Ерік Райз
RDT оцінка
Ваша оцінка
Відправка з 01.12.2024
1075 грн
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Рекомендована роздрібна ціна
1075 грн
1
Про книжку
Код товару
128376
Видавництво
Рік видання
Палітурка
Папір
Мова
Англійська
Ілюстрації
Кількість сторінок
400
Формат (мм)
240 x 150
Вага
0.517
ISBN
9 780 241 197 264
Опис

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.

Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

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