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Alchemy. The Magic of Original Thinking in a World of Mind-Numbing Conformity

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Відправка з 17.11.2024
822 грн
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822 грн
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Про книжку
Код товару
127636
Видавництво
Рік видання
Палітурка
Мова
Англійська
Ілюстрації
Кількість сторінок
384
Формат (мм)
200 x 130
Вага
0.266
ISBN
9 780 753 556 528
Опис

Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?

Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.

In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.

«A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.» - Nassim Nicholas Taleb

«Revelatory and entertaining» -The Sunday Times

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