Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.
Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
Опис
Враження читачів
Відгуків поки немає
Схожі популярні
Код товару 104301
359 грн
0 грн
В наявності
359 грн
1
Код товару 100104
480 грн
0 грн
В наявності
480 грн
1
Код товару 111779
610 грн
0 грн
В наявності
610 грн
1