Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management
Kellogg on Advertising and Media: The Kellogg School of Management

Kellogg on Advertising and Media: The Kellogg School of Management

RDT оцінка
Ваша оцінка
Відправка з 17.11.2024
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Рекомендована роздрібна ціна
600 грн
1
Про книжку
Код товару
121472
Рік видання
2008
Палітурка
Тверда
Ілюстрації
Чорно-білі
Мова
Англійська
Кількість сторінок
304
Формат (мм)
240 x 160
ISBN
9 780 470 119 860
Опис

In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.

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