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Design to Grow. How Coca-Cola Learned to Combine Scale and Agility (and How You Can, Too)

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Відправка з 01.12.2024
521 грн
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Рекомендована роздрібна ціна
521 грн
1
Про книжку
Код товару
120568
Видавництво
Рік видання
Палітурка
Мова
Англійська
Кількість сторінок
256
Формат (мм)
200 x 130 x 20
Вага
0,184
ISBN
9 780 241 198 384
Опис

Tomorrow's business winners need two things: scale and agility. The answer to both is design.

For over a century, The Coca-Cola Company has used design to scale its flagship brand to over 200 countries. And in recent years it has sustained that growth while becoming even more agile - something most established businesses struggle with.

In Design to Grow, Coca-Cola's vice president of Innovation and Entrepreneurship David Butler gives an unprecedented behind-the-scenes look at Coca-Cola's design-led strategy for growth. He shows how any business can use the same approach to get to the next level.

Clear and actionable, this book is a must-read for leaders, creatives and entrepreneurs.

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