Not Sir Richard Branson. Having brought the Virgin brand to all corners of the globe, he’s now reaching out to the stars as he prepares to launch commercial space travel with Virgin Galactic.

In this non-stop memoir, Richard takes you inside his whirlwind life: from reinventing his companies in the midst of the financial crisis and devastating personal losses, to tackling the planet’s biggest challenges, to the joys of becoming a ‘grand-dude’ at 64.Discover the irrepressible spirit, ingenious vision and relentless drive that has made Richard the ultimate entrepreneur.